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    Vivatech

    Agency: Zorba Paris

    Client: L'Oréal

    limitless beauty
    EXPERIENCING THE FUTURE OF BEAUTY

    Photo of the virtual hair advisor at Vivatech
    About

    This story begins with the need of an undisputed Beauty industry leader to prove its digital and technological edge at the worldwide Tech event: Vivatech.
    Beyond a booth, an entertaining and interactive consumer journey sharing L’Oréal’s vision of Beautytech.

    The campaign

    A 4-chapter storytelling taking the audience through the infinite possibilities offered by L’Oréal’s Beautytech solutions: Limitless Beauty, Limitless Creativity, Limitless Personalization and Limitless Agility.

    storytelling x
    event

    The challenge

    Radically leveling-up L’Oréal’s way to showcase its leadership in « Beautytech », turning isolated branded innovations into a real concept. Highlighting the group’s innovation mindset, conveying its vision of beauty through selected striking innovations and dedicated breakthrough units.

    The answer

    A complete storytelling taking the audience through 4 main experiential themes, pushing the boundaries of healthy skin and hair management for consumers: new diagnostic services and devices to understand, monitor and better care, for each and every skin and hair type.

    The job

    Strategic consulting in screening and selecting the innovations & units.
    Conception of the Big idea and storytelling of the event.
    Copywriting and Artistic direction for all the content displayed.
    Conception of the Booth design and Customer journey.
    Conception and organization of the PR Tour.

    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Image of Vivatech Limitless Beauty activation
    Packshot Noble Panacea

    Client : Noble Panacea

    Noble Panacea

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