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    Noble Panacea

    Agency: Zorba Paris

    Client: Noble Panacea

    think beautifully
    launching state-of-the-art
    skincare

    Packshot Noble Panacea
    About

    This story begins with a Chemistry Nobel Laureate willing to reset skincare. Noble Panacea is born.
    The creation of a high-end brand territory and storytelling from scratch.

    The campaign

    Establishing the brand’s myth around the brand’s founder emblematic character: sir Fraser Stoddart.

    science x
    art

    The challenge

    Generate a very high level of premiumness and desirability without compromising the authenticity of the story, nor the scientific truth.

    The answer

    A beautiful story of precision embodied by the personality of Nobel Prize winner, and Noble Panacea’s technology creator: sir Fraser Stoddart.

    The job

    Definition of the brand identity and brand visual territory.
    Creation and production of the launch pack.

    Photograph of Sir Fraser Stoddart and Noble Panacea science
    Photograph of Noble Panacea science
    Photograph of Noble Panacea pack
    Photograph of Noble Panacea science
    Image of a hand taken from the Essilor harmful lights campaign

    Client : Essilor

    Harmful Lights

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