Harmful Lights
Agency: Zorba Paris
protecting
the eye capital
by raising awareness
on harmful lights
This story begins with a fact: harmful lights are everywhere and our eyes need to be protected from them.
An educative campaign to raise awareness on a public health mission, in a positive and empowering way.
The campaign
How to trigger awareness and a change of mindset on a major health issue that no one knows, can see or feel?
education x
emotion
The challenge
Triggering awareness and a change of mindset on a major health issue no one can actually see or feel, and doing it through a positive story able to engage a broad audience of eyecare professionals & end-patients.
The answer
The creation of an empowering concept: the eye capital. A story built in an expert yet friendly tone, to convey serious messages and raise awareness, not the alarm.
The job
Definition of the creative concept, copy-writing of Essilor's manifesto, and production of tools for a digital, global launch of the campaign
Client : Greentech
Greentech