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    Harmful Lights

    Agency: Zorba Paris

    Client: Essilor

    protecting
    the eye capital
    by raising awareness
    on harmful lights

    Image of a hand taken from the Essilor harmful lights campaign
    About

    This story begins with a fact: harmful lights are everywhere and our eyes need to be protected from them.

    An educative campaign to raise awareness on a public health mission, in a positive and empowering way.

    The campaign

    How to trigger awareness and a change of mindset on a major health issue that no one knows, can see or feel?

    education x
    emotion

    The challenge

    Triggering awareness and a change of mindset on a major health issue no one can actually see or feel, and doing it through a positive story able to engage a broad audience of eyecare professionals & end-patients.

    The answer

    The creation of an empowering concept: the eye capital. A story built in an expert yet friendly tone, to convey serious messages and raise awareness, not the alarm.

    The job

    Definition of the creative concept, copy-writing of Essilor's manifesto, and production of tools for a digital, global launch of the campaign

    Image of a flower taken from the Essilor harmful lights campaign
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    Image of the sea taken from the Essilor harmful lights campaign
    Image of a giraffe taken from the Essilor harmful lights campaign
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    Client : Greentech

    Greentech

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