Amino Bond Repair System
Agency: Zorba Toronto
BONDING SCIENCE
WITH STYLE & MANNER
Refreshing the communication tone for Nexxus repair range relaunch with one clear mission: finding the brand's ownable style for scientific storytelling & content.
The campaign
SCIENCE x HAIRECARE
The challenge
Nexxus brand had always featured science, but never in a very ownable way. For the launch of a renewed formulation supported by patented amino bond technology the missioned us to help them combine the worlds of high-end fashion and science, hence highlighting their performance superiority in a desirable and memorable way.
The answer
We aimed at beautifying and simplifying science by completely reinventing the visual way to bring amino acids to life. This new visual territory, playing off the coral tones from the pack and borrowing cues from the fashion world, gave life to a luxury-feel yet still science-based campaign.
The job
A full 360 campaign with high quality photography, videography, and CGI. Elevated science in a full suite of assets at the service of brand's Reason-to-believe strengthening.
Client : Danone R&I
Splash Campaign