Superiority Content
Agency: Zorba Toronto
BRINGING A SUSTAINABILITY
ICON TO LIFE
HyphaLite™ is more than just a 100% bio-based, plastic free and biodegradable material; it’s the new iconic material redefining the norm. And they needed our help to make that clear to everyone.
The campaign
SCIENCE x SUSTAINABILITY
The challenge
To stand out from the competitive plant-based leather market and convince B2B2C audiences with its new sustainable product HyphaLite™, ISA – a reliable genuine leather manufacturer – needed help to entirely rework HyphaLite™’s value proposition moving it from a technical solution to an iconic sustainable material.
The answer
We’ve reinvented the value proposition by identifiying HyphaLite™ unique science point of differentiation: breathability. And we've turned that scientific notion into an engaging story reinforced by a compelling visual territory.
The job
A full CGI campaign revolving around the idea of lightness and breathability. The hero movie is driven by a breathing rhythm, inviting the audience into the sensoriality of the fabric through ingredients, processes and product’s characteristics.
Client : Perwoll
Renew Campaign