Vivatech

Agency: Zorba Paris

Client: L'Oréal

limitless beauty
EXPERIENCING THE FUTURE OF BEAUTY

Photo of the virtual hair advisor at Vivatech

About

This story begins with the need of an undisputed Beauty industry leader to prove its digital and technological edge at the worldwide Tech event: Vivatech.
Beyond a booth, an entertaining and interactive consumer journey sharing L’Oréal’s vision of Beautytech.

The campaign

A 4-chapter storytelling taking the audience through the infinite possibilities offered by L’Oréal’s Beautytech solutions: Limitless Beauty, Limitless Creativity, Limitless Personalization and Limitless Agility.

storytelling x
event

The challenge

Radically leveling-up L’Oréal’s way to showcase its leadership in « Beautytech », turning isolated branded innovations into a real concept. Highlighting the group’s innovation mindset, conveying its vision of beauty through selected striking innovations and dedicated breakthrough units.

The answer

A complete storytelling taking the audience through 4 main experiential themes, pushing the boundaries of healthy skin and hair management for consumers: new diagnostic services and devices to understand, monitor and better care, for each and every skin and hair type.

The job

Strategic consulting in screening and selecting the innovations & units.
Conception of the Big idea and storytelling of the event.
Copywriting and Artistic direction for all the content displayed.
Conception of the Booth design and Customer journey.
Conception and organization of the PR Tour.