Simple China
Agency: Zorba Shanghai
China Launch
bringing Simple UK
to the Chinese Gen Z Audience
This story begins with Simple sharing its British heritage to engage its audience in China.
A relevant strategic approach with a creative twist to stand out in China. Beyond brand message, memorable stories that entertain the GenZ audience.
The campaign
A customized strategic brand campaign to target the GenZ audience in China, including social recommendations as well as big activation ideas.
skincare x
lifestyle
The challenge
Implementing a British brand in China: staying true to its healthy and fresh standards while respecting the Chinese culture and psyche.
The answer
Highlighting Simple's British origins within the communication tools and building a typically British tone for social media, combining humour and politeness.
The job
Creating a campaign concept with a teaser, a brand video, key visuals, digital assets and behind the scenes content with a KOL. All while recommending big social activation ideas.
Behind the scenes of Simple China
Client : MINISTRY OF COMMUNICATION
Ministry of communication