Ministry of communication
Agency: Zorba Singapore
Debunking all myths
On COVID vaccines
This story begins with hope: a possible end to the COVID pandemic. And a challenge : vaccine hesitancy.
An elevation of the MCI scientific communication with a trendy, and pop universe, to explain, convince and reassure.
The campaign
A transparent explanation of how mRNA technology works while answering all legitimate questions on the new vaccines.
Science x
Reassurance
The Challenge
Turning a very complex and technical mechanism of action into a convincing story that expresses reassurance.
The Answer
Are mRNA vaccines safe ? Can mRNA vaccines alter my DNA ? Answer all legitimate questions, while defining a new science territory for the Singapore government.
The Job
A 1’00 movie diving into the heart of the matter and guiding you through each step of the way.
Client : Greentech
Greentech