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    Similac Formulations

    Agency: Zorba Singapore

    Client: Similac

    Bringing Formulation
    Superiority to the next level

    Brand Content
    Similac baby smiling

    This story begins with babies needing what's best for their development: Similac.
    A scientific storytelling campaign, demonstrating the superiority and the uniqueness of the Similac range of formulations.

    The campaign

    A content ecosystem to tell Similac's superiority story, backed with science.

    science x

    The challenge

    In recent years, the brand's communication has become mostly 'lifestyle', putting aside one of their core pillars: science. How do we bring back science as a key pillar of their communication, while maintaining the lifestyle positioning they are after?

    The answer

    Showing science like it was done directly by mums, with elevated kitchen-like experiences.

    The job

    Defining Similac science territory from the tone of voice to the visual treatment, and producing the ecosystem of assets: 3 main videos, 2 key visuals and 2 bumper ads.

    No to palm oil, yes to goodness!

    No alternate text

    Client : Dove

    Dove Moonstone

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