Dove Moonstone
Agency: Zorba Paris
Introducing premium science
In the deodorant category
This story begins with a revolutionary antiperspirant with a unique formula: The triple action serum.
A daring yet innovative scientific simplification of the new Dove antiperspirant's mode of action designed to educate and entertain at the same time
The campaign
A beautiful depiction of Dove's scientific expertise, perfectly balancing premiumness and purity in one product
science x
Innovation
The challenge
Engaging the audience in a pedagogical yet beautiful story depicting one common problem: underarm dark marks.Enlightening the audience on the mechanism of action of moisturizing cream, vitamin B3 and 12-HAS, of which Dove’s triple action serum is composed.
The answer
An impactful and emotional take on melanin’s science, leading to a consumer-friendly demonstration of the triple action serum’s effects on the skin barrier. A pure sensorial experience delicately mixing textures and emotions.
The job
An elegant film diving into the heart of science and highlighting the benefits associated with the triple action serum.
Client : Lamoral
Lamoral re-positioning