Lamoral re-positioning
Agency: Zorba Singapore
making a b-to-b brand
follow b-to-c codes
This story begins with a technology breakthrough in the coating industry, developed by Lamoral.
A brand positioning mission to transform a B-to-B brand into a B-to-B-to-C brand.
branding x
b2b
The challenge
The company had a technology, but it didn't have a brand story.
The answer
Defining the brand story to position Lamoral in a unique space within the industry.
The job
We gave birth to new brand identity, including brand guidelines, a logo and manifesto, along with a website revamp and a wide range of key assets.
The Key Visuals
The ambition was to create visuals that woul'dnt need words to talk. Those key visuals portray a world that erroded in time, except for the elements protected by Lamoral technology, that are as new as the first day.
A logo and a tagline that tell a bigger story.
The brand guidelines
The Manifesto
The Sales kit
The Website
Client : Danone
Danone Splash!