Similac Formulations
Agency: Zorba Singapore
Bringing Formulation
Superiority to the next level
This story begins with babies needing what's best for their development: Similac.
A scientific storytelling campaign, demonstrating the superiority and the uniqueness of the Similac range of formulations.
The campaign
A content ecosystem to tell Similac's superiority story, backed with science.
science x
mums
The challenge
In recent years, the brand's communication has become mostly 'lifestyle', putting aside one of their core pillars: science. How do we bring back science as a key pillar of their communication, while maintaining the lifestyle positioning they are after?
The answer
Showing science like it was done directly by mums, with elevated kitchen-like experiences.
The job
Defining Similac science territory from the tone of voice to the visual treatment, and producing the ecosystem of assets: 3 main videos, 2 key visuals and 2 bumper ads.
No to palm oil, yes to goodness!
Client : Dove
Dove Moonstone