Shiseido Experience
Agency: Zorba Paris
A virtual Stroll
In the plural Universes of Shiseido group's brands
![Lobby of the shiseido digital gallery](https://images.prismic.io/zorbagroup/43bc99a9-1aeb-4fc9-93a8-2b10256a5bb9_SHISEIDO_PR_STILL_01.jpg?auto=compress,format&rect=592,0,735,1080&w=735&h=1080)
This story begins with a need for a more creative and digital approach to PR due to the sanitary context : The Shiseido Digital Gallery.
An immersive experience built like a fully virtual museum to trigger interest and consideration through interactivity.
The case
15 product launches of 9 different brands simultaneously presented to more than 800 journalists worldwide, in an unexpected fully interactive way
PR x
experience
The challenge
Giving access to the same level of information and interactivity as in a physical event but 100% online. Keeping the entertainment level high, without losing the premiumness of the group and its brands.
The answer
A digital object mirrors real-life feelings and compensates for the lack of human interaction, while enabling users to benefit from the real life functionalities (direct contact, and press kit download).
The job
A WebGL based digital gallery, in which the user can take full control and experience multiple interactions.
![Shiseido Digital gallery webgl design architecture](https://images.prismic.io/zorbagroup/306510f0-7a81-471e-a0be-3f2f42006ebb_Capture+d%E2%80%99e%CC%81cran+2021-03-24+a%CC%80+13.46.55.png?auto=compress,format&rect=1038,0,1214,1214&w=450&h=450)
![Shiseido Digital gallery webgl design architecture](https://images.prismic.io/zorbagroup/f1d181a3-c288-499c-8c44-81c241d8d152_Capture+d%E2%80%99e%CC%81cran+2021-03-24+a%CC%80+13.47.31.png?auto=compress,format&rect=922,0,1198,1198&w=450&h=450)
![Shiseido Digital gallery webgl design architecture](https://images.prismic.io/zorbagroup/0ad31667-2c9c-4c91-b4a2-e7c4e3168460_Capture+d%E2%80%99e%CC%81cran+2021-03-24+a%CC%80+13.46.41.png?auto=compress,format&rect=678,0,1220,1220&w=450&h=450)
![Shiseido Digital gallery webgl design architecture](https://images.prismic.io/zorbagroup/860862c7-0059-454e-97b8-926d703e8967_Capture+d%E2%80%99e%CC%81cran+2021-03-24+a%CC%80+13.47.36.png?auto=compress,format&rect=207,0,1200,1200&w=450&h=450)
![Packshot Shiseido Ultimune on red background](https://images.prismic.io/zorbagroup/2d0155c6-4b38-475a-b201-0d272f312606_SHISEIDO_ULTIMUNE_IMAGE3.png?auto=compress,format&rect=0,144,1080,720&w=900&h=600)
Client : Shiseido
Shiseido Ultimune