Shiseido Experience

work_header.agency: Zorba Paris

work_header.client: Shiseido

A virtual Stroll
In the plural Universes of Shiseido group's brands

Beauty
Digital & Tech
Strategy
Luxury
Entertaining Formats
Lobby of the shiseido digital gallery
work_introduction_slice.about

This story begins with a need for a more creative and digital approach to PR due to the sanitary context : The Shiseido Digital Gallery.
An immersive experience built like a fully virtual museum to trigger interest and consideration through interactivity.

The case

15 product launches of 9 different brands simultaneously presented to more than 800 journalists worldwide, in an unexpected fully interactive way

PR x
experience

The challenge

Giving access to the same level of information and interactivity as in a physical event but 100% online. Keeping the entertainment level high, without losing the premiumness of the group and its brands.

The answer

A digital object mirrors real-life feelings and compensates for the lack of human interaction, while enabling users to benefit from the real life functionalities (direct contact, and press kit download).

The job

A WebGL based digital gallery, in which the user can take full control and experience multiple interactions.

Shiseido Digital gallery webgl design architecture
Shiseido Digital gallery webgl design architecture
Shiseido Digital gallery webgl design architecture
Shiseido Digital gallery webgl design architecture
Narciso space in the Shiseido digital gallery
Pierre d'Obsidienne Serge Lutens
Clé de peau space in Shiseido digital gallery
NARS space in Shiseido digital gallery
Narciso space in Shiseido digital gallery
Bare Minerals in Shiseido digital gallery
Issey Miyake space in Shiseido digital gallery
Clé de peau space in Shiseido digital gallery
Bare Minerals space in Shiseido digital gallery
Neutrogena Labs packshot

work_header.client : Neutrogena Labs

Neutrogena Launch

next_project.text