Shiseido Ultimune
Agency: Zorba Paris
get ready to fight
your daily urban aggressors
with shiseido ultimune
This story begins with a hero skincare product carrying multiple skin benefits: Shiseido Ultimune.
A digital campaign designed for the European market to make the benefit of skin immunity clear and appealing to consumers
The campaign
Life is a playground, in which you’re the player. Are you ready to fight for immunity?
skincare x
gaming
The challenge
Making clear to consumers what skin immunity means, and what they’ll gain from it, taking into consideration different age targets with different skin needs.
Refreshing a brand and product territory that has had no big news to share for several years.
The answer
A gaming world inspired by vintage 8bit platform video games, that takes each viewer into a playful fight against urban aggressions. One player, one aggressor, one specific skin need.
Brought to life through dedicated videos, bumpers, GIFs, and still lives.
The job
A full-package digital campaign targeting 3 different skin types and needs
01. DAILY STRESS.
Restore your skin from its daily stress.
02. CITY LIFE.
A daily shield against urban pollution.
03. VISIBLE AGEING.
Rejuvenate your skin and fight first signs of ageing.
Digital campaign
A content factory designed to feed Shiseido's social channels
Beyond performance objectives
With 50+ multi formats assets developed, the campaign has gone viral:
+5M Overall reach
+6,4% Engagement rate
+1,200 Followers
+167% Online reviews
+300% Web Traffic
Client : Neutrogena Labs
Neutrogena Launch