Magical Orchid
Agency: Zorba Singapore
FRAGRANCE,
IS SCIENCE
Science where you would not expect it: at the heart of your favorite shower gel's fragrance. For immediate pleasure and long-lasting performance
The campaign
SCIENCE x SENSES
The challenge
Can convincing science and everyday accessible products such as shower gels work together? Yes they can, when put together the right way.
The answer
Science facts written and visually translated like a sensorial journey, triggering an enjoyable and memorable conversation between brain and senses.
The job
A TVC hero-content resting on a smart mix of CGI and live-shooting, yummy natural ingredients and precise molecules, beautified skin and dreamlike allegories.
Client : Lancôme
Génifique restage