Génifique restage
Agency: Zorba Singapore
RENEWING THE SCIENCE
BEHIND A LASTING ICON
A Science Campaign for the relaunch of Lancôme Genifique in Japan with a new hero ingredient: Beta-Glucan.
The campaign
SCIENCE x ICON
The challenge
Showcasing a new, complex and unforeseen ingredient innovation without mentioning the product due to regulatory reason.
The answer
We gave life to a scientific visual world clearly reinterpreting the product's iconic codes of dark blue, light and translucency within the skin. A smart way to "say" Genifique on each shot without ever mentioning it.
The job
A beautiful CGI piece that glorifies the ingredient and its mode of action while setting the tone for a compelling new scientific visual identity.
Client : Listerine
Germkill Science Education Content