Define Superiority Campaign
Agency: Zorba Singapore
NATURE-INSPIRED CRAFT
AND PERFORMANCE
An empowering B2C campaign to bring ACUVUE Define's craftmanship story to their audience.
The campaign
SCIENCE x ART
The challenge
Differentiating the brand within a highly saturated market, bringing consumers a fresh and premium option within the beauty contact lens category.
The answer
To position ACUVUE Define contact lenses in an aspirational way, as a must-have for consumers looking for a unique way to personalize their look.
The job
An aspirational and empowering beauty video centered around exquisite craftsmanship. Showcasing colors inspired by nature, hand-drawn patterns and a hyper customized look for the individual wearer.
Client : Acuvue clear
Oasys 1-day Comfort Campaign