Oasys 1-day Comfort Campaign
Agency: Zorba Singapore
Client: Acuvue clear
VISUAL COMFORT
BROUGHT TO LIFE
About
An empowering B2C campaign to bring ACUVUE’s comfort story to their audience.
The campaign
SCIENCE x STORYTELLING
The challenge
How do we differentiate from the competition, and own the territory of Digital Comfort for Acuvue Clear lenses?
The answer
By keeping comfort at the core of all that we do. We maintain the lens’ position as the hero and bring an experience of digital comfort to life for viewers.
The job
An aspirational video that is centred around digital comfort. We don’t just say that the lenses are comfortable, we actually take you on a journey to experience it.
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