Hair Summit
Agency: Zorba Paris
inside your hair
an immersive journey
into the unseen
This story begins with the need to grab dermatologists attention at the 2018 International Hair Summit.
An immersive experience into L’Oréal’s scientific expertise in hair care.
science x
experience
The challenge
Asserting L’Oréal’s positioning as a leader on the hair care market, by demonstrating its expertise and decades of research through an engaging experience for the 2018 edition of the Hair Summit.
The answer
A virtual reality film that immerses viewers into a bespoke universe: a real-life inspired journey offering a visual and technical explanation ranging from the superficial composition of hair to a deep dive into what happens within the scalp.
The job
A memorable VR movie fully built in CGI for the most precise decomposition of the hair fiber, combined with a powerful storytelling on L’Oréal’s savoir-faire.
Client : Lancôme
Lancôme