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Agency: Zorba Shanghai
G20 BEAUTY DEVICE
LAUNCH CAMPAIGN
Concept and execution of the launch campaign for the G20 device, the first luxury beauty device from the Chinese-Swiss brand.
The campaign
With a smart mix of CGI and multiple VFX and post-production techniques, we created a visually compelling environment to reveal the exclusive beauty device through a TVC campaign, and a collection of KVs showcasing scientific mode of actions and lifestyle attitude.
SCIENCE x BEAUTY TECH
The challenge
GEMO, a Chinese x Swiss brand specialized in luxury anti-aging beauty devices consulted us to build a high-end brand campaign for its new G20 model launch. To stand out not only in the local but international market, GEMO needed an impactful representation of its patented technology to leverage its product superiority, while reinforcing its luxury brand equity.
The answer
A multi-technology concentration that perfectly integrates live footages in a full virtual fantasy world: Unreal, Nuke, Houdini, Maya + Redshift - we blended state-of-the-art CGI with multiple post-production techniques to give life to 50” of pure beauty and tech, declined on multiple still and animated formats.
The job
A full campaign resting on a large scope of master content, including a 50s brand & science film, and series of model & product KVs for multiple online commerce & offline conference usage.
Client : Filorga
Optim Eyes