Optim Eyes
Agency: Zorba Shanghai
FILORGA
OPTIM EYES
LAUNCH CAMPAIGN
Beauty mixed with scientific storytelling explaining how Filorga's new formula improves skin's tired-look around the eyes.
The campaign
A beauty and scientifically-driven journey to show Filorga's product efficacy at optimising the look of sleep-deprived eye contours.
SCIENCE x ELEGANCE
The challenge
FILORGA being both a high-tech and high-end brand, our creative challenge was to find the soft spot between breakthrough and accurate science, and dream-like elegance.
The answer
A beautiful mix of a black and white studio shoot, using specialised light treatments to demonstrate circadian cycles. Combined with 3D graphics and customised music and sound, it impactfully highlights the products efficacy and scientific mode of action.
The job
Animated and still pieces of content at the service of beautiful science with impact, all used in BtoC and BtoB context: TVC movie, science demo, social platform cut-downs and multiple key visuals.
Client : Estée Lauder
Double wear foundation