Double wear foundation
Agency: Zorba Shanghai
DOUBLE WEAR CUSHION SUPERIORITY CONTENT
Reasons-to-believe and superiority science content crafted for social networks and online platforms, a premiere for Estée Lauder make-up in Asia!
The campaign
With a need to stand-out on a saturated local market, Estée Lauder chose for the 1st time not to simply focus on premium packaging, glamorous texture and make-up result, but to dive into science. The question was: how bring science to life in a way that remains true to the brand? This is where we came in.
SCIENCE x MAKE-UP
The challenge
Convey a lot of messages in very short formats, to make sure skincare science came through without losing the make-up fundamental promises: foundation and coverage. Both in style and content.
The answer
A smart blend of visual yumminess technicized by science cues and technical demo-sequences. They together give life to a one-of-a-kind scientific style, strongly anchored in the make-up world while still being highly convinving. To make messages audible to the target, we chose to split the content in multiple snackable capsules rather than focus on one master piece of video.
The job
From shooting to CGI post-production, we developed 4 science-content videos along with 10 static visuals for both in-store and digital usage.
Client : Eucerin
Brightening science