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    Greentech

    Agency: Zorba Paris

    Client: Greentech

    Responsible sourcing
    From all around the world

    No alternate text
    About

    This story begins with Greentech's will to explain how global sourcing can be done in an ethical and authentic manner.
    An innovative docuseries bringing a B2B audience on an international journey to meet Greentech's local partners.

    The campaign

    A 3-season docuseries embarking the audience on a beautiful and truthful trip around the world

    Nature x
    Entertainment

    The challenge

    Valorizing how Greentech sources its natural ingredients and telling the story of its commitment around the world in an entertaining and engaging way for its industrial clients (pharma & cosmetic industries).

    The answer

    An engaging 3-season docuseries around the world.
    The first season happens in Peru, the second one in Madagascar and the 3rd one in France, where we follow Greentech in its sourcing adventures with local producers.

    The job

    A 3-season docuseries composed of 7 episodes of 2’ each.
    The episodes are displayed on LinkedIn, Youtube, and on the Greentech website.

    Jean-Yves Berthon, PCEO of greentech and a madagascar productor
    Natural ingredients harvested in Peru
    Harvesting of Inca Inchi in Peru
    Plantation of Inca Inchi
    Camaline producer in madagascar
    Greentech's labs
    VR experience: a journey inside the hair

    Client : L'Oréal

    Hair Summit

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