Micro-Essence
Agency: Zorba Shanghai
ERNO LASZLO MICRO-ESSENCE
LAUNCH CONTENT
Launch content that reveals and promotes the brand's new Micro-Essence with a subtle balance between technology and Dr Laszlo's brand heritage.
The campaign
This campaign highlights the innovative Microfluidics technology and its performance to deliver weightless hydration, while still connecting the audience to the brand's emotional heritage storytelling.
SCIENCE x HERITAGE
The challenge
Finding the soft spot between high-tech Microfluidics and micro-beads technology and, yummy and sensorial ingredients, and the refined elegance of brand's NYC heritage. All this while being culturally relevant for Chinese audiences.
The answer
A full live-shooting approach that delicately mixes slow motion sensorial shots of skin and ingredients with strong SFX mastery on textures, beads and particles to convey product's technicity in a precise yet elegant way.
The job
A full campaign resting on master videos and multiple key visuals setting a new tone for the brand in China.
Client : Neutrogena
Retinol Boost