Retinol Boost
Agency: Zorba Shanghai
RETINOL BOOST
INFLUENCER CAMPAIGN
A Chinese influencer campaign demonstrating the benefits of the Rapid Wrinkle Repair formula.
The campaign
Performance-centered content with the objective to drive credibility on strong efficacy claims, and engage consumers into believing that anti-wrinkle-performance is not a vain word.
SCIENCE x INFLUENCING
The challenge
When facing tough competition on an already well educated market, how do you showcase product’s efficacy in an engaging way?
The answer
Exclusive behind the scences content in collaboration with a local influencer that showcase real time improvement of wrinkles and fine lines thanks to the Vitamin A formula.
The job
An educational film that opens the door of Neutrogena's real R&D center, where the influencer gets to meet scientists in action and use their performance assesment machines and tools. A real 'go behind the science' piece of content.
Client : Lancôme
Lancôme