Gel Kayano 30™
Agency: Zorba Paris
RUN THE EXTRA MILE
POWERED BY INNOVATION
This story begins with a technologically advanced shoe, designed to enhance both comfort and endurance at every stride.
The campaign
A creative content to showcase the innovative technologies held by the Asics Gel Kayano 30™. A shoe designed to transform both performance and endurance.
SCIENCE x LIFESTYLE
The challenge
In 2023, Asics launched the new generation of Gel-Kayano, its iconic gel shoe for runners. With now 4 different improved features, creating the 4D Guidance System, the brand had to valorize the technological upgrade wihtout losing its inspirational and approachable tone to consumers.
The answer
Capitalizing on Asics’ brand identity, we set the tone for a new kind of asset the brand had not developed before: tech movie.
Width, length, depth, time: we explored the 4 dimensions of a stride to make the technological storytelling relevant and catchy for runners.
The job
We mixed our best production skills, using 2D, 3D and motion design altogether to reveal the design of the shoe, from the first sketches to the final run. A story the landed through a hero tech video, and more than 40 assets (cutdowns & stills) for digital and social.
Client : Rowenta
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