Hair Therapist
Agency: Zorba Paris
STEAM-POWERED
HAIR REPAIR REVOLUTION
This story begins with 7 years of research to give birth to an innovative hair care tool.
The campaign
A B2C campaign spotlighting Rowenta's revolutionary steam brush that repairs damaged hair, built like a behind-the-scene documentary at the heart of the R&I centers.
TECHNOLOGY x CREDIBILITY
The challenge
Launching this steam brush made Rowenta face 2 big challenges:
1/ The brand has a unique technological expertise and a strong credibility on the cleaning sector. But how to convince consumers of their legitimacy on the hair care category?
2/ Consumers have been told for decades that heat damages hair. So how to explain heating can actually repair in a credible way?
The answer
We shed light on the real science behind Hair Therapist: engineers, labs, patents, years of R&D. And we made this science as relatable as it is serious.
The job
A 1’30 documentary-style film allowing consumers to discover the science secrets behind Hair Therapist: from the very first sketches, to prototypes and clinical tests on real hair, consumers are taken through a full scientific journey that highlights R&D credibility and demonstrates the device efficacy.
Client : Enamel
Regenerate