Intelli-spores™
Agency: Zorba Paris
PURE SMARTNESS
FOR YOUR GUT'S HEALTH
This story begins with a probiotic like no other: one that can resists everything your guts takes it through for the sake of your digestive health
The campaign
A unique scientific demo highlighting Enterogermina's superior probiotics by showcasing their smart mode of action through an engaging visual narrative.
SCIENCE x SMARTNESS
The challenge
With intensifying competition from numerous new entrants, Enterogermina’s aim is to reclaim its superiority by unveiling the untold uniqueness of their product: It is the first and only probiotic featuring smart spores with a protective shell, enabling them to survive the obstacles of the digestive system, and reach the gut alive.
Zorba has been asked to develop a one-of-a-kind scientific story to showcase Enterogermina’s product superiority in all its glory.
The answer
To convey their pure smartness, we've developed a unique scientific narrative that follows the serene and pleasant journey of a spore. It playfully analyses and counters every danger in its path, thanks to its adaptable shell.
The shapes are graphical, and the movements are graceful and effortless.
The job
We created an elegant and cinematographic scientific film featuring a smart spore evolving
in a luminous world.
A standalone 55’’ 3D video, as well as social media shorter assets were produced.
Client : L'Oréal R&I
Vivatech