Vivatech
Agency: Zorba Paris
RE-SHAPING
SKIN SCIENCE
This story begins at Vivatech 2024 when L’Oréal R&I had the idea to share with visitors what only takes place in their labs: tests on reconstructed skin to improve research without harming life
The campaign
Two interactive pedagogical experiences - displayed in AR and on touchscreen - that showcase l'Oréal's skin biological knowledge and scientific breakthroughs around reconstructed skin expertise
SCIENCE x TECH
The challenge
Show and explain, in an engaging and accessible way, what remains invisible to the eyes: biological life inside skin, and reconstructed skin reaction to efficacy and safety tests.
The answer
A collaborative approach led by our Life Scientist teams, hand-in-hand with Technologists and Creatives, to develop a deep understanding of all key scientific messages and turn them into interactive and entertaining content accessible to everyone.
The job
2 interactive apps with an ownable L'Oréal R&I visual identity :
- "Discover How We Test Our Products on Bioprinted Human Skin" on Touchscreen: showcasing three tests that challenge different conditions on reconstructed skin, highlighting L’Oréal's commitment around no animal testing.
- "Explore the Human Skin" in A.R: An educational tool featuring a 3D skin cube with numbered layers, designed to provide an engaging learning experience.
Client : Danone R&I
Splash Campaign