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    Shiseido Experience

    Agency: Zorba Paris

    Client: Shiseido

    A virtual Stroll
    In the plural Universes of Shiseido group's brands

    Lobby of the shiseido digital gallery
    About

    This story begins with a need for a more creative and digital approach to PR due to the sanitary context : The Shiseido Digital Gallery.
    An immersive experience built like a fully virtual museum to trigger interest and consideration through interactivity.

    The case

    15 product launches of 9 different brands simultaneously presented to more than 800 journalists worldwide, in an unexpected fully interactive way

    PR x
    experience

    The challenge

    Giving access to the same level of information and interactivity as in a physical event but 100% online. Keeping the entertainment level high, without losing the premiumness of the group and its brands.

    The answer

    A digital object mirrors real-life feelings and compensates for the lack of human interaction, while enabling users to benefit from the real life functionalities (direct contact, and press kit download).

    The job

    A WebGL based digital gallery, in which the user can take full control and experience multiple interactions.

    Shiseido Digital gallery webgl design architecture
    Shiseido Digital gallery webgl design architecture
    Shiseido Digital gallery webgl design architecture
    Shiseido Digital gallery webgl design architecture
    Narciso space in the Shiseido digital gallery
    Pierre d'Obsidienne Serge Lutens
    Clé de peau space in Shiseido digital gallery
    NARS space in Shiseido digital gallery
    Narciso space in Shiseido digital gallery
    Bare Minerals in Shiseido digital gallery
    Issey Miyake space in Shiseido digital gallery
    Clé de peau space in Shiseido digital gallery
    Bare Minerals space in Shiseido digital gallery
    Model posing with La Roche-Posay Anthelios

    Client : La Roche-Posay

    Anthelios Airlicium

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