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    Regenerate

    Agency: Zorba Paris

    Client: Enamel

    Reviving your smile
    making the impossible
    possible

    Image of tooth taken from the Regenerate campaign
    About

    This story begins with a breakthrough teeth-regenerating innovation : Enamel science.

    A strategic positioning & branding and storytelling mission to position Regenerate as the first premium scientific toothpaste, and bring the story of Enamel regeneration to life.

    The campaign

    What does it mean to regenerate Enamel? See for yourself.

    science x
    premiumness

    The challenge

    Raising toothpaste to new standards: technical, premium, desirable.
    Making enamel regeneration end-benefit clear by raising awareness on teeth’s fragility.

    The answer

    Creating a brand identity and storytelling leveraging 2 pillars.
    1/ Premium visual codes expressing fragility: glass, egg shells…
    2/ Torture test real life experiments to make benefits obvious

    The job

    Creating and producing the brand’s full launch pack (brand guidelines, films, key visuals…)

    01. BRAND IDENTITY.

    Creation of a brandbook.

    02. BRAND STORY.

    Production of a launch DNA movie.

    03. ASSET DEVELOPMENT.

    Bringing it to life with digital context.

    Social content

    With no iconography at all, Regenerate asked Zorba to create a bank of still & animated content to nourish social media.

    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Image taken from the Regenerate campaign
    Photo of Dove refillable deodorant

    Client : Dove

    Dove

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