Juicy Shakers
Agency: Zorba Paris
shake it up
adding spices to make-up
This story begins with the ambition to target younger generations for the relaunch of an iconic product: when Lancôme Juicy Tubes become Lancôme Juicy Shakers.
A digital campaign hacking the codes of make-up to create a surprise and reposition Lancôme as younger, trendy brand.
The campaign
Are you ready to ban the boring? Shake up your make up routine with 5 explosive juicy cocktails.
make-up x
boldness
The challenge
Lancôme re-launched its iconic Juicy Tubes in a form of a shaker. Their target? Millenials. The challenge? Stand out in an over-saturated make up market, conveying multiple messages in the same piece of content: new product, new shaking gesture, new colors and make-up result, new brand personality.
The answer
A colorful story built in 5 chapters, one for each iconic shade. One chapter, one secret but explosive beauty recipe crafted like an unexpected cocktail: mix, shake, and see what happens.
The job
A full-package digital campaign providing extended content for each of the 5 shades: cocktail video, bumpers, GIFs, still-lives and behind the scenes.
Client : Danone
Danone Splash!