work_header.agency: Zorba Singapore
New brand launch
A unique magnetic acid
This story begins with a mysterious magnetic acid, formulated by Neutrogena Labs:
Defining the tone & manner of the brand's scientific territory, and creating the campaign assets. As vibrant, modern and colorful as the brand.
An immersive-modern lab, following our KOL through science experiences. Science with a twist.
While the brand's RTB is science, the global brand universe did not really convey it. So how do we integrate the science story in the global brand story?
Working hand-in-hand with both R&D and Marketing teams to tell an authentic science story, with a twist.
Producing a science film and mobile-first assets.
The case study
Bringing science to social media
The audience comes first. Always.
So we did not pull the audience to our science but rather brought the science to them with "snackable" science assets.
work_header.client : Pepsodent