Les informations que nous collectons

Ici, vous pouvez voir et personnaliser les informations que nous collectons sur vous

    En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies utilisés pour réaliser des statistiques de visites.

    Hair Summit

    Agency: Zorba Paris

    Client: L'Oréal

    inside your hair
    an immersive journey
    into the unseen

    VR experience: a journey inside the hair
    About

    This story begins with the need to grab dermatologists attention at the 2018 International Hair Summit.
    An immersive experience into L’Oréal’s scientific expertise in hair care.

    science x
    experience

    The challenge

    Asserting L’Oréal’s positioning as a leader on the hair care market, by demonstrating its expertise and decades of research through an engaging experience for the 2018 edition of the Hair Summit.

    The answer

    A virtual reality film that immerses viewers into a bespoke universe: a real-life inspired journey offering a visual and technical explanation ranging from the superficial composition of hair to a deep dive into what happens within the scalp.

    The job

    A memorable VR movie fully built in CGI for the most precise decomposition of the hair fiber, combined with a powerful storytelling on L’Oréal’s savoir-faire.

    VR experience: a journey inside the hair
    VR experience: a journey inside the hair
    VR experience: a journey inside the hair
    VR experience: a journey inside the hair
    Packshot Shiseido Ultimune on red background

    Client : Shiseido

    Shiseido Ultimune

    Next project