Pepsodent

work_header.agency: Zorba Singapore

work_header.client: Pepsodent

Bacteria alert,
beauty & the beast

Dive into the microscopic world of bacteria

Brand Content
Lifescience
Hygiene/Care
Photo of Pepsodent pack
work_introduction_slice.about

This story begins with Pepsodent oral care pivoting from teeth protection to whole mouth protection.

A deep dive into a realistic world of bacteria with an objective of triggering 2 antagonistic reactions: 'Yewww' and 'Wooow'.

The campaign

A visual journey to portrait Pepsodent's claim and RTB.

bacteria x
beauty

The challenge

Teeth represent only 20% of the mouth, so how do we show our superiority for the whole mouth protection?

The answer

Embarking our audience into a journey into their mouth to make them understand that if bacteria hide everywhere, Pepsodent Complete 8 can kill them all!

The job

Writing and producing a science film, along with a TVC adaptation and some precision marketing assets.

Precision Marketing

Transforming product variants into media assets

Woman smiles with white teeth
CGI image of mouth - whole mouth protection
CGI representation of bacteria
Image of Pepsodent Complete 8 packshot
Reduces 99% bacteria
Zinc Mineral representation
CGI representation of bacteria on teeth
Teeth are only 20% of the mouth

work_header.client : Biotherm

Biotherm

next_project.text