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    Neutrogena

    Agency: Zorba Singapore

    Client: Neutrogena Labs

    New brand launch
    A unique magnetic acid

    Strategy
    Lifesciences
    Brand Content
    Hygiene/Care
    Neutrogena Labs packshot
    About

    This story begins with a mysterious magnetic acid, formulated by Neutrogena Labs:
    Defining the tone & manner of the brand's scientific territory, and creating the campaign assets. As vibrant, modern and colorful as the brand.

    The campaign

    An immersive-modern lab, following our KOL through science experiences. Science with a twist.

    science x
    mesmerising

    The challenge

    While the brand's RTB is science, the global brand universe did not really convey it. So how do we integrate the science story in the global brand story?

    The answer

    Working hand-in-hand with both R&D and Marketing teams to tell an authentic science story, with a twist.

    The job

    Producing a science film and mobile-first assets.

    The case study

    Bringing science to social media

    The audience comes first. Always.
    So we did not pull the audience to our science but rather brought the science to them with "snackable" science assets.

    Pollution
    A woman smiling holding a Neutrogena Labs pack
    Neutrogena Labs pack
    An Asian woman posing for Neutrogena
    Neutrogena Labs pack
    Neutrogena Labs pack
    Neutrogena Labs pack
    Neutrogena Labs oil
    An Asian woman looks into a microscope
    Magnetic Power
    Neutrogena Labs pack
    Stress
    Image of Los Angeles-based pop band LANY

    Client : Lacoste

    Lacoste x Lany

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