work_header.agency: Zorba Shanghai
a new, innovative cushion
This story begins with a traditional visit of Paris with celebrity Zhou Dongyu using the Blanc Expert Cushion to get through a long day of travel and tourist attractions.
A campaign to launch a new make-up innovation onto the Chinese market by communicating on all the products benefits.
Lancôme Blanc Expert
A completely tailor-made TVC that hacks the codes of beauty care with a bright, colorful & fun campaign promoting a new innovative cushion.
Launching a new European product in the Chinese market while staying true to the brand's heritage and local needs.
Embarking our audience into a KOL journey into the Parisian lifestyle.
Create a compelling story that enchants the audience while bridging synergies between China and Europe on beauty and luxury.
work_header.client : Anna Sui