Lancôme

work_header.agency: Zorba Shanghai

work_header.client: Lancôme

Blanc Expert
a new, innovative cushion

Strategy
Beauty
Brand Content
Luxury
Chinese celebrity Zhou Dongyu in a car in Paris
work_introduction_slice.about

This story begins with a traditional visit of Paris with celebrity Zhou Dongyu using the Blanc Expert Cushion to get through a long day of travel and tourist attractions.

A campaign to launch a new make-up innovation onto the Chinese market by communicating on all the products benefits.

Lancôme Blanc Expert

A completely tailor-made TVC that hacks the codes of beauty care with a bright, colorful & fun campaign promoting a new innovative cushion.

beauty x
luxury

The challenge

Launching a new European product in the Chinese market while staying true to the brand's heritage and local needs.

The answer

Embarking our audience into a KOL journey into the Parisian lifestyle.

The job

Create a compelling story that enchants the audience while bridging synergies between China and Europe on beauty and luxury.

Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Chinese celebrity Zhou Dongyu with Lancôme cushion
Model dressed in Anna Sui with basket ball

work_header.client : Anna Sui

Anna Sui

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