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    Dove Moonstone

    Agency: Zorba Paris

    Client: Dove

    Introducing premium science
    In the deodorant category

    Lifesciences
    Brand Content
    Beauty
    No alternate text
    About

    This story begins with a revolutionary antiperspirant with a unique formula: The triple action serum.
    A daring yet innovative scientific simplification of the new Dove antiperspirant's mode of action designed to educate and entertain at the same time

    The campaign

    A beautiful depiction of Dove's scientific expertise, perfectly balancing premiumness and purity in one product

    science x
    Innovation

    The challenge

    Engaging the audience in a pedagogical yet beautiful story depicting one common problem: underarm dark marks.Enlightening the audience on the mechanism of action of moisturizing cream, vitamin B3 and 12-HAS, of which Dove’s triple action serum is composed.

    The answer

    An impactful and emotional take on melanin’s science, leading to a consumer-friendly demonstration of the triple action serum’s effects on the skin barrier. A pure sensorial experience delicately mixing textures and emotions.

    The job

    An elegant film diving into the heart of science and highlighting the benefits associated with the triple action serum.

    Dove moonstone mode of action lifescience skin
    Dove moonstone mode of action lifescience skin
    Dove moonstone mode of action lifescience skin
    Dove moonstone mode of action lifescience skin
    Image of tooth taken from the Regenerate campaign

    Client : Enamel

    Regenerate

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