Anna Sui
Agency: Zorba Shanghai
active wear
mixing attitude with sportswear
This story begins with a Anna Sui's colorful fashion statement and bold new collection launched in China.
A digital product campaign introducing a new collection of active wear on social media.
Anna Sui 'Active Wear'
A compelling 'out of the box' fashion campaign combining 'attitude and sportswear' while staying in a colorful and eye catching 'Anna Sui' setting.
lifestyle x
fashion
The challenge
Finding that delicate balance between a vintage, bohemian, nostalgic vibe and the 'good girl, bad girl' attitude.
The answer
Combining the lifestyle fashion of Anna Sui with a colorful setting: one minute she's a princess, and the next she's a rockstar.
The job
Finding the right look for Anna Sui Active by bringing 'attitude' into sportswear.
BEHIND THE SCENES
Client : Lancôme
Lancôme