YSL Beauty

work_header.agency: Zorba Paris

work_header.client: YSL

Into the science
of a high luxury
glamour brand

Brand Content
Luxury
Lifescience
Beauty
Packshot Pure shots sebum YSL
work_introduction_slice.about

This story begins with YSL's new strategic skincare launch towards urban early 30s women: Pure Shots.

Digital content that brings science to life fitting YSL's couture codes while anchoring skincare's credibility on efficacy.

The campaign

A mix of lifestyle & science to tell the YSL scientific story: research, ingredients, mode of action, proven efficacy.

science x
luxury

The challenge

Defining the scientific territory of a luxury brand that does not relate to the CGI world.

The answer

A sensorial and allegoric deep dive into textures and micro shots of chemical and organic reactions. A highly aesthetic alternative to CGI that ensures the understanding and memorability of the product's reason to believe.

The job

The creation and production of a hero movie setting the tone for YSL ‘s scientific territory, plus loads of additional content: short cuts, GIFs, Instagram stories.

Image taken from the YSL Pure Shots campaign
Model on a bed: image taken from the YSL Pure Shots campaign
Product composition: Image taken from the YSL Pure Shots campaign
Image taken from the YSL Pure Shots campaign
Model's eyes: Image taken from the YSL Pure Shots campaign
Product composition: Image taken from the YSL Pure Shots campaign
Fabrication process: Image taken from the YSL Pure Shots campaign
Photo of Dove refillable deodorant

work_header.client : Dove

Dove

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