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    Signal Switch

    Agency: Zorba Paris

    Client: Essilor

    switch to care
    bringing purpose
    to the act of toothbrushing

    Brand Content
    Picture of Signal Switch toothpaste

    This story begins with Signal's answer to polluting plastic toothbrushes: Switch.

    An international TV campaign to promote Signal's first ever sustainable toothbrush.

    The campaign

    A global TVC that hacks the codes of the oral care category with a pop, bright, colorful & fun tone promoting recycled switchable plastic heads.

    advertising x

    The challenge

    Raising awareness on a brand-new product design that makes toothbrushing a new sustainable gesture. Changing the way consumers perceive toothbrushes: from purely functional to a must-have.

    The answer

    Switch for Good! The rallying message of people who want to bring purpose back to their lives. A TVC built like a fresh and engaging clip.

    The job

    A two-day co-creation workshop gathering all brand's stakeholders and consumers, to define together the best positioning strategy for the launch. Copywriting, art direction and production of the campaign.

    No alternate text

    Client : Dove

    Dove Moonstone

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