Shiseido

work_header.agency: Zorba Paris

work_header.client: Shiseido

get ready to fight
your daily urban aggressors
with shiseido ultimune

Entertaining Formats
Brand Content
Beauty
Luxury
Packshot Shiseido Ultimune on red background
work_introduction_slice.about

This story begins with a hero skincare product carrying multiple skin benefits: Shiseido Ultimune.

A digital campaign designed for the European market to make the benefit of skin immunity clear and appealing to consumers

The campaign

Life is a playground, in which you’re the player. Are you ready to fight for immunity?

skincare x
gaming

The challenge

Making clear to consumers what skin immunity means, and what they’ll gain from it, taking into consideration different age targets with different skin needs.
Refreshing a brand and product territory that has had no big news to share for several years.

The answer

A gaming world inspired by vintage 8bit platform video games, that takes each viewer into a playful fight against urban aggressions. One player, one aggressor, one specific skin need.
Brought to life through dedicated videos, bumpers, GIFs, and still lives.

The job

A full-package digital campaign targeting 3 different skin types and needs

01. DAILY STRESS.

Restore your skin from its daily stress.

02. CITY LIFE.

A daily shield against urban pollution.

03. VISIBLE AGEING.

Rejuvenate your skin and fight first signs of ageing.

Digital campaign

A content factory designed to feed Shiseido's social channels

Beyond performance objectives

With 50+ multi formats assets developed, the campaign has gone viral:
+5M Overall reach
+6,4% Engagement rate
+1,200 Followers

+167% Online reviews
+300% Web Traffic

Image of the Shiseido Ultimune packshot
Image of a model applying Shiseido Ultimune
Image of the Shiseido Ultimune game
Image of a model applying Shiseido Ultimune
Image of a model applying Shiseido Ultimune
Image of the Shiseido Ultimune game
Image of a model applying Shiseido Ultimune
Image of the Shiseido Ultimune game
French Waves poster

work_header.client : French Waves

French Waves

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