Agency: Zorba Paris
Reviving your smile
making the impossible
This story begins with a breakthrough teeth-regenerating innovation : Enamel science.
A strategic positioning & branding and storytelling mission to position Regenerate as the first premium scientific toothpaste, and bring the story of Enamel regeneration to life.
What does it mean to regenerate Enamel? See for yourself.
Raising toothpaste to new standards: technical, premium, desirable.
Making enamel regeneration end-benefit clear by raising awareness on teeth’s fragility.
Creating a brand identity and storytelling leveraging 2 pillars.
1/ Premium visual codes expressing fragility: glass, egg shells…
2/ Torture test real life experiments to make benefits obvious
Creating and producing the brand’s full launch pack (brand guidelines, films, key visuals…)
01. BRAND IDENTITY.
Creation of a brandbook.
02. BRAND STORY.
Production of a launch DNA movie.
03. ASSET DEVELOPMENT.
Bringing it to life with digital context.
With no iconography at all, Regenerate asked Zorba to create a bank of still & animated content to nourish social media.
Client : Dove