Noble Panacea
Agency: Zorba Paris
think beautifully
launching state-of-the-art
skincare
This story begins with a Chemistry Nobel Laureate willing to reset skincare. Noble Panacea is born.
The creation of a high-end brand territory and storytelling from scratch.
The campaign
Establishing the brand’s myth around the brand’s founder emblematic character: sir Fraser Stoddart.
science x
art
The challenge
Generate a very high level of premiumness and desirability without compromising the authenticity of the story, nor the scientific truth.
The answer
A beautiful story of precision embodied by the personality of Nobel Prize winner, and Noble Panacea’s technology creator: sir Fraser Stoddart.
The job
Definition of the brand identity and brand visual territory.
Creation and production of the launch pack.
Client : Essilor
Harmful Lights