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    Lacoste x Lany

    Agency: Zorba Paris

    Client: Lacoste

    Crocodile Inside
    private conversations with
    Pop Band Lany

    Lifestyle
    Brand Content
    360 Activations
    Image of Los Angeles-based pop band LANY
    About

    This story begins with a crocodile wanting to seduce GenZers in South East Asia.

    An influencing and social-driven campaign connecting
    brand philosophy & consumers values from L.A to Singapore

    The campaign

    A private and intimate conversation with LANY, where band members
    share their philosophy and proudly become Lacoste ambassadors
    through entertaining content and snackable formats.

    heritage x
    influence

    The challenge

    Lacoste wanted to break its glass ceiling in terms of awareness & sales results
    in South East Asia, targeting local GenZers. This target being increasingly wary
    with traditional marketing techniques, ZORBA was asked to hack the classical scheme and come up with a different point of view on how to catch them.

    The answer

    A meaningful match between
    the brand’s Crocodile Inside Creative story,
    and the influencing indie-pop band LANY, highly successful in South East Asia and perfectly echoing the brand’s values of tenacity, creativity, freedom and friendship.

    The job

    - A deep-dive social listening to collect insights and data on the target.
    - Identification and management of LANY influencing ambassadors
    - 360° content creation and production with LANY influencers for a highly impactful social and POS campaign.

    01. POINT OF SALE.

    A retail campaign to boost sales.

    02. B(R)AND FILM.

    Private conversations with LANY.

    03. SOCIAL MEDIA.

    Targeted paid & owned social campaign.

    Deployment

    Image of Lacoste x LANY in-store activation
    Picture of Signal Switch toothpaste

    Client : Essilor

    Signal Switch

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