Les informations que nous collectons

Ici, vous pouvez voir et personnaliser les informations que nous collectons sur vous

    En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies utilisés pour réaliser des statistiques de visites.

    Lacoste x Lany

    Agency: Zorba Paris

    Client: Lacoste

    Crocodile Inside
    private conversations with
    Pop Band Lany

    Brand Content
    360 Activations
    Image of Los Angeles-based pop band LANY

    This story begins with a crocodile wanting to seduce GenZers in South East Asia.

    An influencing and social-driven campaign connecting
    brand philosophy & consumers values from L.A to Singapore

    The campaign

    A private and intimate conversation with LANY, where band members
    share their philosophy and proudly become Lacoste ambassadors
    through entertaining content and snackable formats.

    heritage x

    The challenge

    Lacoste wanted to break its glass ceiling in terms of awareness & sales results
    in South East Asia, targeting local GenZers. This target being increasingly wary
    with traditional marketing techniques, ZORBA was asked to hack the classical scheme and come up with a different point of view on how to catch them.

    The answer

    A meaningful match between
    the brand’s Crocodile Inside Creative story,
    and the influencing indie-pop band LANY, highly successful in South East Asia and perfectly echoing the brand’s values of tenacity, creativity, freedom and friendship.

    The job

    - A deep-dive social listening to collect insights and data on the target.
    - Identification and management of LANY influencing ambassadors
    - 360° content creation and production with LANY influencers for a highly impactful social and POS campaign.

    01. POINT OF SALE.

    A retail campaign to boost sales.

    02. B(R)AND FILM.

    Private conversations with LANY.


    Targeted paid & owned social campaign.


    Image of Lacoste x LANY in-store activation
    Picture of Signal Switch toothpaste

    Client : Essilor

    Signal Switch

    Next project