Lacoste x Lany

work_header.agency: Zorba Paris

work_header.client: Lacoste

Crocodile Inside
private conversations with
Pop Band Lany

Lifestyle
Brand Content
360 Activations
Image of Los Angeles-based pop band LANY
work_introduction_slice.about

This story begins with a crocodile wanting to seduce GenZers in South East Asia.

An influencing and social-driven campaign connecting
brand philosophy & consumers values from L.A to Singapore

The campaign

A private and intimate conversation with LANY, where band members
share their philosophy and proudly become Lacoste ambassadors
through entertaining content and snackable formats.

heritage x
influence

The challenge

Lacoste wanted to break its glass ceiling in terms of awareness & sales results
in South East Asia, targeting local GenZers. This target being increasingly wary
with traditional marketing techniques, ZORBA was asked to hack the classical scheme and come up with a different point of view on how to catch them.

The answer

A meaningful match between
the brand’s Crocodile Inside Creative story,
and the influencing indie-pop band LANY, highly successful in South East Asia and perfectly echoing the brand’s values of tenacity, creativity, freedom and friendship.

The job

- A deep-dive social listening to collect insights and data on the target.
- Identification and management of LANY influencing ambassadors
- 360° content creation and production with LANY influencers for a highly impactful social and POS campaign.

01. POINT OF SALE.

A retail campaign to boost sales.

02. B(R)AND FILM.

Private conversations with LANY.

03. SOCIAL MEDIA.

Targeted paid & owned social campaign.

Deployment

Image of Lacoste x LANY in-store activation
Picture of Signal Switch toothpaste

work_header.client : Essilor

Signal Switch

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