Lacoste x Lany
Agency: Zorba Paris
Crocodile Inside
private conversations with
Pop Band Lany
This story begins with a crocodile wanting to seduce GenZers in South East Asia.
An influencing and social-driven campaign connecting
brand philosophy & consumers values from L.A to Singapore
The campaign
A private and intimate conversation with LANY, where band members
share their philosophy and proudly become Lacoste ambassadors
through entertaining content and snackable formats.
heritage x
influence
The challenge
Lacoste wanted to break its glass ceiling in terms of awareness & sales results
in South East Asia, targeting local GenZers. This target being increasingly wary
with traditional marketing techniques, ZORBA was asked to hack the classical scheme and come up with a different point of view on how to catch them.
The answer
A meaningful match between
the brand’s Crocodile Inside Creative story,
and the influencing indie-pop band LANY, highly successful in South East Asia and perfectly echoing the brand’s values of tenacity, creativity, freedom and friendship.
The job
- A deep-dive social listening to collect insights and data on the target.
- Identification and management of LANY influencing ambassadors
- 360° content creation and production with LANY influencers for a highly impactful social and POS campaign.
01. POINT OF SALE.
A retail campaign to boost sales.
02. B(R)AND FILM.
Private conversations with LANY.
03. SOCIAL MEDIA.
Targeted paid & owned social campaign.
Deployment
Client : Danone
Danone Splash!