Agency: Zorba Paris
on skin pigmentation
for Asian audiences
This story begins with an unprecedented innovation preventing Asian skin hyper-pigmentation: Diorsnow.
A campaign designed to deep-dive and engage the Asian audience into Dior's pigmentation science.
The balance of Science and Luxury with an Asian touch, to unveil a breakthrough discovery.
Triggering awareness on a new approach to anti-pigmentation mode-of-action in an engaging yet credible way for Asian audiences. Bringing scientific communication to new standards, scientific yet high-end.
A scientific storytelling driven by an Asian-centric creative concept: unfold the transparency fan. A graphic yet delicate territory surrounding transparency, light and purity, built around the metaphor of the fan to delicately illustrate what Dior technology can do to correct hyper-pigmentation.
The global definition of Dior's scientific territory. Creation and production of the Diorsnow full launch pack (graphic guidelines, films, key visuals…)
Client : Shiseido