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    Anthelios Airlicium

    Agency: Zorba Paris

    Client: La Roche-Posay

    at the crossroads
    of suncare & make-up

    Beauty
    Brand Content
    Hygiene/Care
    Model posing with La Roche-Posay Anthelios
    About

    This story begins with an innovation: Anthelios Airlicium SPF30 – the highest level of protection, the lightest feeling on skin. Fueled with dermatological expertise.
    A digital campaign designed for Brazil, reinventing make-up codes to tint them with dermatological expertise.

    The campaign

    A dynamic and modern editing bias to enhance the product’s multiple benefits and unique ingredients.

    dermatology x
    sensoriality

    The challenge

    Expressing make-up-oriented benefits such as skin-breath and no-color transfer while ensuring a high level of dermatological credibility and expertise on sun protection.

    The answer

    A precision marketing campaign with a variety of assets, each one focusing on a specific key message. From very dermatological expertise to highly sensorial cues.

    The job

    Producing a master movie and cutting it down into multiple formats (bumpers, GIFs, still lives,…).

    La Roche-Posay Anthelios packshots
    Model applying La Roche-Posay Anthelios on face
    Photo of La Roche-Posay Anthelios
    Photo of model for La Roche-Posay
    Model posing with La Roche-Posay Anthelios
    Two models for La Roche-Posay
    Model for La Roche-Posay Anthelios
    Model applying La Roche-Posay Anthelios on face
    Model posing with La Roche-Posay Anthelios
    Photo of the virtual hair advisor at Vivatech

    Client : L'Oréal

    Vivatech

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