Anthelios Airlicium
Agency: Zorba Paris
at the crossroads
of suncare & make-up
This story begins with an innovation: Anthelios Airlicium SPF30 – the highest level of protection, the lightest feeling on skin. Fueled with dermatological expertise.
A digital campaign designed for Brazil, reinventing make-up codes to tint them with dermatological expertise.
The campaign
A dynamic and modern editing bias to enhance the product’s multiple benefits and unique ingredients.
dermatology x
sensoriality
The challenge
Expressing make-up-oriented benefits such as skin-breath and no-color transfer while ensuring a high level of dermatological credibility and expertise on sun protection.
The answer
A precision marketing campaign with a variety of assets, each one focusing on a specific key message. From very dermatological expertise to highly sensorial cues.
The job
Producing a master movie and cutting it down into multiple formats (bumpers, GIFs, still lives,…).
Client : L'Oréal
Vivatech