Collagen-III Amplifier Campaign
Agency: Zorba Paris
REVOLUTIONIZING COLLAGEN
SKIN SCIENCE
This story begins with a scientific quest: perfecting synthetic collagen to replicate human type III collagen in a serum.
The campaign
A BtoBtoC campaign unveiling the new Collagen-III Amplifier Serum, featuring synthetic collagen identical to human type III for groundbreaking skincare innovation.
SCIENCE x ART
The challenge
Explaining a complex and unforeseen ingredient innovation, and the associated skincare formulas, in a tone and manner in line with the brand's edgy identity anchored in the medical aesthetic field.
The answer
We took the brand's visual territory one step further by bridging the gap between topical skincare expertise and the newly established medical aesthtic positioning. This gave birth to a tech-infused and visually compelling campaign appealling both to professionals and consumers.
The job
From the definition of the campaign visual identity, to the creation of all assets in English and Chinese, our work included the development of master film with multiple adaptations, a series of key visual, as well as a sales aid for professionals. All this mixing multiple production means to convey a high technological feel : motion control, real-time CGI, pre-calculated 3D, and meta-human visualisation.
Client : L'Oréal R&I
Melasyl™