LPG Cellu M6 Infinity launch
Agency: Zorba Paris
NEXT GEN SCIENCE & TECH,
THAT MAKES YOUR SKIN SMARTER
This story begins with an iconic professional skin health device being completely renewed: LPG CELLU M6.
The campaign
A new generation type of science visualisation for a new generation technology. We completely challenged the representation of skin, muscles and blood vessels to turn complex and technical messages into a biological odyssey.
SCIENCE x TECH
The challenge
How do you show innovation when the upgrades are not visible from the outside? You deep dive inside: the skin and the technology. After 7 years, LPG launches a next-generation Cellu M6 machine, targeting both the aesthetics and medical markets. They challenged us to find the soft spot between beauty and complexity and create a lasting campaign that would appeal both to expert B2B (physiotherapists, beauty institutes, surgeons) and consumer BtoC audiences.
The answer
We gave life to a pure scientific, yet highly aesthetic, exploration. First of the machine's inner working, revealing its technical superiority. Second of the skin's multiple levels up to the muscles, explaining the device's unique mode of action. By doing so we developed a refreshed and cohesive brand look resting on detailed yet artistic scientific representations. And on precise, yet simplified key messages.
The job
" A full marketing master kit - films, key visuals, and infographics - that establishes new scientific foundations for the brand and crafts a campaign big idea that reflects the technological revolution behind the new launch. "
Client : L'Oréal R&I
Melasyl™